Building a Portfolio and Case Studies

A strong portfolio is your best sales tool. Clients want proof that you can deliver results, and your portfolio is where you showcase your expertise, creativity, and success stories. Even if you're just starting, you can build a compelling portfolio by creating sample campaigns, running your own ads, and gathering testimonials.

This chapter covers how to craft a professional portfolio, create case studies, and collect client testimonials to establish credibility and attract new business.

Key Points:

• A portfolio demonstrates your expertise and gives clients confidence in your abilities;
• Creating mock campaigns for a fictional brand can showcase your skills if you lack client experience;
• Running your own social media ads and tracking results can serve as a case study;
• Testimonials provide social proof and should be gathered after successful projects;
• Case studies highlight client challenges, your strategy, and measurable results;
• Visual elements like before-and-after comparisons, graphs, and engagement metrics enhance credibility.