Platform Selection and Budget Alignment

Not every social media platform is right for every business. Choosing the right platforms and aligning strategies with your client's budget ensures that resources are used effectively to maximize impact.

This chapter breaks down platform strengths, audience demographics, and best practices for budget allocation.

Key Points:

• Every social media platform serves a different audience and purpose, so it's important to choose wisely;
• LinkedIn is ideal for B2B businesses, while Instagram and TikTok work well for visual brands;
• Facebook is great for community-building, YouTube for long-form storytelling, and Pinterest for inspiration-driven shopping;
• Smaller budgets should focus on organic engagement, while larger budgets can invest in paid ads and influencer marketing;
• ROI-driven decisions ensure marketing dollars are spent on strategies that yield the best results.