Hiring and Outsourcing

Scaling your social media marketing agency means growing beyond just yourself. As your client list expands, there comes a point where you can't do everything alone without sacrificing quality—or your sanity. The key to sustainable growth is knowing when to hire, who to bring on board first, and how to find the right people who align with your agency's vision.

This chapter explores the signs that it's time to hire, the types of roles to fill first, and how to outsource effectively.

Key Points:

• Missing deadlines, turning down new business, or feeling overwhelmed are clear signs it's time to hire;
• The first hire should address your biggest bottleneck—content creation, admin work, ad management, or client engagement;
• Hiring freelancers or part-time employees is a great way to scale without a full-time commitment;
• The right team members should align with your agency's vision, not just have the right skills;
• Reviewing portfolios, test projects, and culture-fit interviews help find the best candidates;
• Outsourcing allows you to grow efficiently while keeping costs manageable.