Complete Social Media Management Track - Online Learning with Certificate

Complete Social Media Management

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Updated 11/2025

Learn how to attract, engage, and convert customers across digital channels. This track gives you a solid foundation in marketing strategy, SEO, and C…

125

Chapters

Learning hours

206

Assignments

AI Assistant

Shareable Certificate

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What you will learn

Understanding the role of an SMM specialist

Developing effective SMM strategies

Building a successful social media agency

Exploring major social media platforms

Creating engaging social media content

Utilizing Hootsuite for social media management

Analyzing social media performance metrics

Mastering AI-powered copywriting techniques

Implementing CRM strategies with HubSpot

Learning track content

Gain a comprehensive understanding of the role of an SMM specialist and their key responsibilities. Explore the impact of social media marketing in modern business, the evolution of advertising, and today’s challenges through real-world success stories. Discover the major platforms, job opportunities, and career paths in SMM—helping you evaluate whether agency, freelance, or in-house work is the right fit.

Who is an SMM Specialist?

The Role of SMM in Modern Business

Exploring Social Media Platforms

Social Media Marketing Career Opportunities

Get a strategic overview of performance metrics, competitor analysis, personal branding, target audience insights, and SMM strategies. Explore key metrics like CR, CTR, and ROAS, discover competitor analysis tools, define brand values, conduct a SWOT analysis, segment your target audience, and apply OKR/KPI frameworks. Designed to refine your approach with actionable insights and strategic blueprints.

Essential Social Media Metrics

Target Audience Analysis

Competitor Analysis

Developing an Effective SMM Strategy

Let's explore content creation techniques, offering goals, strategies, and a rubricator. It guides you in developing a content plan, ensuring alignment with defined goals and strategies. Additionally, it delves into creating engaging visuals, including live videos, to captivate your audience and boost interaction.

Content Creation Techniques

Developing a Content Plan

Creating Engaging Visuals

Master essential content planning and creation skills, from developing monthly calendars to choosing content formats. Learn to create visually engaging materials, understand color psychology, and create trending content.

Copywriting for Social Media Engagement

AI-Powered Copywriting

Developing a Unique Tone of Voice

Designing Impactful Social Media Content

Explore effective promotion channels, including social media, media outlets, and special projects, with a balanced look at their pros and cons. Learn TikTok promotion strategies with best practices to boost engagement and reach. Discover the essentials of influencer marketing, featuring a brief blueprint to leverage influential voices and enhance brand visibility.

Selecting the Right Promotion Channels

TikTok Promotion Strategies

Influencer Marketing

Learn how to build a thriving community with user-generated content (UGC), viral strategies, and strong partnerships. Discover how to select bloggers, grow ambassadors, and handle PR versus SMM distinctions. Plus, master crisis management essentials with Do's and Don'ts, along with proven blueprints for navigating challenges and maintaining a positive brand image.

User-Generated Content

Strategic Partnerships & Brand Ambassadors

Crisis Management in SMM

Master effective stakeholder communication, from identifying key players to delivering impactful briefings and handling feedback. Dive into result analytics with essential blueprints, KPIs, KPRs, and budget strategies. Learn team-building basics, including key roles, streamlined communication, and tech specs. Finally, boost your career by developing a standout personal brand across social media and crafting a compelling portfolio.

Effective Stakeholder Communication in SMM

Advanced Analytics & Performance Measurement

Building & Managing High-Performing SMM Teams

SMM Specialist Personal Branding

By the end of this section, you'll be able to confidently use ChatGPT to boost your sales and marketing communication, craft compelling business copy, and avoid common pitfalls when applying AI to real-world scenarios. You'll also understand when and how to rely on AI to streamline workflows without compromising authenticity or strategy.

Introduction to ChatGPT

Real Use Cases of ChatGPT in Sales and Marketing

Understanding ChatGPT's Strengths and Limitations

Writing a Professional 'About Us' Page with ChatGPT

Common AI Mistakes in Sales

Master the ability to extract precise information, transform lengthy content into clear summaries, and build detailed customer personas with ease. This section also equips you to run simulated interviews and refine AI responses so they feel more natural, specific, and engaging to your audience.

Getting Clear Answers with ChatGPT

Summarizing Long Content with AI

Creating a Customer Persona with ChatGPT

Simulating Customer Interviews with AI

Stop AI From Sounding Generic

Learn how to create tailored GPTs that handle every step of your email workflow—from generating subject lines to writing personalized body copy and drip campaigns. You'll be able to upload your own data, test variants, and craft high-converting emails that align with your brand and audience goals.

Understanding Custom GPTs for Email Tasks

Creating a Custom GPT for Writing Email Subject Lines

Uploading Knowledge Base Content into a Custom GPT

Writing Email Body Copy and A/B Variants with AI

Building Multi-Step Drip Campaigns with ChatGPT

Gain the skills to produce engaging, on-brand social media content at scale using AI. You’ll learn to craft posts with the right tone for each platform, generate visuals, and build content in bulk—while staying aware of the limitations and risks of automation in your social strategy.

Writing Effective Social Media Posts with ChatGPT

Generating Bulk Social Content with Structured Prompts

Creating AI-Generated Visuals for Social Media

Defining Platform-Specific Tone and Style with AI

Risks of Automation in Social Media Content

Discover how to streamline your blogging workflow—from planning topics and managing long-form drafts to polishing content and repurposing it across multiple channels. You'll be able to produce consistent, high-quality blog posts faster and maximize their reach with strategic AI support.

Blogging with ChatGPT's Canvas

Structuring and Editing Blog Posts Using Canvas

Managing Long-Form Writing with ChatGPT Projects

Using ChatGPT to Edit and Improve Blog Content

Repurposing Blog Posts into Multi-Channel Content

Set up a Hootsuite account and explore the platform's key features. Navigate the dashboard, connect social media accounts, and customize profile settings for an efficient workflow. Learn how to use Streams, Publisher, and Analytics to streamline social media management.

Introduction to Hootsuite

Navigating the Hootsuite Dashboard

Connecting Social Media Accounts

Setting Up Your Profile and Preferences

Challenge: Set Up Hootsuite and Connect Accounts

Create, schedule, and manage social media posts using Hootsuite's publishing tools. Leverage features like bulk scheduling and Canva integration to streamline content planning and maintain a consistent online presence.

Composing and Publishing Posts

Using the Hootsuite Publisher

Creating and Managing Content Templates

Using the Media Library and Canva Integration

Challenge: Create and Schedule Your First Content Plan

Monitor social media activity and engage with audiences using Streams and collaboration tools. Reply to comments and messages, track brand mentions, and set up keyword monitoring for effective social listening. Enable team workflows to streamline communication and response management.

Managing Streams and Monitoring Conversations

Replying to Comments and Messages

Using Team Collaboration Tools

Setting Up Keyword Monitoring for Social Listening

Challenge: Monitor and Engage with Your Audience

Analyze social media performance and enhance strategy using Hootsuite's analytics and AI tools. Track key metrics, run A/B tests to refine content, and explore app integrations that extend platform functionality. Apply insights to optimize future posts and improve overall results.

Using Analytics and AI Tools in Hootsuite

Optimizing Post Performance with A/B Testing

Exploring Hootsuite App Integrations

Challenge: Optimize Your Next Posts with Hootsuite AI

Mastering Hootsuite for Social Media Success

Get familiar with HubSpot's tools and features as you learn how to set up your account, manage contacts, and create effective lists for marketing and reporting.

Introduction to HubSpot

Navigating and Customizing Your Dashboards

Adding and Importing Contacts in HubSpot

Organizing Contacts with Lists in HubSpot

Discover how to create high-performing landing pages, email campaigns, and blog posts while managing social media through HubSpot's intuitive tools.

Creating Landing Pages

Setting Up Email Marketing Campaigns

Blogging with HubSpot

Managing and Creating Deals

Learn how to automate repetitive tasks, nurture leads, and manage deals using HubSpot's CRM and workflow tools to streamline your marketing and sales efforts.

Introduction to Workflows

Task and Activity Management

Lead Scoring and Nurturing

Using HubSpot Snippets

Explore HubSpot's advanced automation capabilities, integrations with third-party tools, and customization options to fully tailor the platform to your business needs.

Exploring HubSpot's App Marketplace

Creating Lead Capture Forms and Automating Follow-Ups

Managing Payments and Invoices

Mastering HubSpot for Business Growth

Get a solid foundation in social media marketing with essential concepts, platform insights, and the latest industry trends.

What is Social Media Marketing?

Overview of Social Media Platforms

Social Media Trends and Industry Landscape

Learn how to build your agency from the ground up—define your services, pick the right niche, craft a compelling value proposition, and set clear goals to guide your growth.

What is a Social Media Marketing Agency?

Choosing Your Niche

Crafting Your Value Proposition

Setting Goals and Expectations

Set up your SMM agency for success—establish your operations, price your services, choose the right tools, and create streamlined workflows using platforms like ClickUp.

Business Setup Essentials

Pricing Structures and Packages

Tools and Technology

Developing a Social Media Workflow

How to Use Templates in ClickUp

Master the core services of a top-tier SMM agency—from building targeted strategies and planning content to budgeting, advertising, and delivering measurable results.

Creating a Winning Social Media Strategy

Defining and Understanding Your Target Audience

Platform Selection and Budget Alignment

Crafting High-Impact Content

Mastering the Content Calendar

Paid Advertising on Social Media

Building a Strategy Roadmap and Content Calendar

Learn how to onboard clients smoothly, manage and execute campaigns effectively, deliver transparent reporting, and create client dashboards for streamlined collaboration.

Onboarding New Clients

Executing Campaigns

Reporting and Transparency

Practical Exercise: Creating a Client Dashboard in ClickUp

Discover proven strategies to attract, pitch, and close your ideal clients—learn outreach tactics, build persuasive portfolios, master sales calls, and craft winning proposals.

Identifying Your Ideal Client

Client Outreach and Networking

Building a Portfolio and Case Studies

Understanding the Sales Call Process

Creating a Winning Client Proposal That Closes Deals

Take your agency to the next level—learn how to build a team, streamline operations, expand service offerings, and implement systems for long-term, scalable growth.

Hiring and Outsourcing

Onboarding & Training for Long-Term Success

Expanding Your Services & Increasing Revenue

Creating SOPs for a Smooth-Running SMMA

Ensure your agency thrives over time by staying ahead of trends, positioning yourself as an industry authority, and navigating challenges with confidence and adaptability.

Staying Ahead of Industry Trends

Building Authority in Your Niche

Overcoming Challenges

Transition from freelancer to agency leader, master premium client acquisition, handle tough situations like a pro, and tie everything together for long-term SMMA success.

Shifting from Freelancer to CEO

Mastering High-Ticket Client Acquisition

Crisis Management & Handling Difficult Clients

Bringing It All Together – Your Path to SMMA Success

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