Codefinity Certified Digital Marketing Specialist

The Codefinity Certified Digital Marketing Specialist (CC-DMS) exam gives candidates the opportunity to demonstrate real-world digital marketing skills in a hands-on, creative way. They will build brands, design websites, launch campaigns, and tell stories using modern digital tools. Along the way, candidates learn to think like entrepreneurs, taking ideas from concept to execution with independence, confidence, and creativity.

Digital marketing opens doors to countless opportunities, and this certification helps candidates gain the skills to seize them. Whether creating their own online ventures, boosting a community project, or preparing for future studies, they will leave with practical tools and an entrepreneurial mindset that can make them highly independent and successful in today's digital world.

There are no mandatory prerequisites to take the CC-DMS exam. Candidates should have a basic understanding of digital marketing concepts and be familiar with online tools and platforms.

Content: 42 questions

Time allotted to complete the exam: 45 minutes

Passing score: 70%

Retake Policy: adjust to a 7-day wait after the first failed attempt, then a 20-day wait after the second (up to 3 per credential year).

Certificate: digital badge with public verification, valid for 3 years.

For more details, please check the Exam Guide.

Digital Marketing & Strategic Planning (6 questions / 14%)
• Explore the main digital marketing channels and how teams use them;
• Set SMART goals and connect them to customer journeys;
• Understand skills and roles across digital marketing;

Conversion Optimization & Brand Communication (5 questions / 12%)
• Design landing pages that drive action;
• Match ad messages with landing pages;
• Define USP and brand voice;
• Use storytelling and visuals to build identity;

Search Engine Optimization (SEO) (4 questions / 10%)
• Improve sites with on-page SEO (titles, keywords, structure, mobile);
• Build authority with off-page SEO (backlinks, reputation);
• Research keywords and plan content;
• Create a long-term SEO plan and measure progress;

Social Media & Community Engagement (5 questions / 12%)
• Research audiences and competitors by platform;
• Plan engaging posts using strong visuals, copy, and AI tools;
• Collaborate with influencers and plan paid campaigns;

Paid Media Advertising (Google Ads & Meta Ads) (8 questions / 18%)
• Set up accounts and structure campaigns;
• Write ad copy and plan keyword strategy;
• Align ads with the right landing pages;
• Manage budgets, bids, and optimization;
• Explore how AI supports paid advertising;

Email Marketing & Automation (4 questions / 10%)
• Design effective email campaigns;
• Segment audiences for relevance;
• Use tools like HubSpot to build simple automations;

Marketing Analytics & Experimentation (3 questions / 7%)
• Track performance with GA4, Tag Manager, and basic conversion tracking;
• Understand attribution (first, last, multi-touch) at an intro level;
• Run A/B tests to compare ideas and improve results;

Artificial Intelligence in Marketing (3 questions / 7%)
• Use AI to improve targeting;
• Apply ChatGPT for content and email writing;
• Personalize campaigns with AI tools;

Compliance & Brand Safety (4 questions / 10%)
• Understand privacy rules (GDPR, CCPA) at a practical level;
• Use data and AI responsibly;
• Protect brand reputation and manage crises;

You must present a valid, government-issued photo ID (driver's license, state ID, or passport).
Student IDs may be accepted if officially recognized;
Digital IDs, photocopies, or expired documents are not allowed.
No books, notes, or personal electronic devices are permitted.
For more details, please check the Candidate Guide.