User Research Techniques

Collecting numerical data on user behavior.

Gathering statistical evidence to support design decisions.

Understanding the 'why' behind user actions through stories and observations.

Conducting large-scale surveys to predict user behavior.

In-depth interviews

User observations

Surveys and data analytics

Creating personas

To quantify user preferences and behaviors.

To analyze survey results for statistical patterns.

To observe the user's ability to navigate a digital interface.

To uncover user motivations and feelings through open-ended questions.

By providing a narrative context for user experiences.

By offering direct insights from users about their needs, frustrations, and desires.

By identifying which colors users prefer in an interface.

By observing users in their natural environment.