Keyword and Bidding Strategies: choose relevant, cost-effective keywords that align with your product or service. Opt for manual bidding for precise control or automated bidding to maximize clicks or conversions within budget constraints.

Audience Segmentation: divide audiences by demographics, behaviors, or interests. Use advanced targeting options like geo-targeting and time-specific ads to refine your approach and connect with the right audience.

Ad Copy and Quality: write concise, keyword-rich copy that grabs attention and improves relevance. Ensure compliance with platform guidelines to maintain high-quality scores, which reduce CPC and improve rankings.

Budget Management: set daily or monthly budgets aligned with campaign goals. Monitor spend using metrics like conversion rates and ROAS, adjusting allocation to focus on top-performing keywords and ads.