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Setting Up and Managing PPC Campaigns | Pay-Per-Click Advertising
Introduction to Digital Marketing
course content

Contenido del Curso

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
2. Strategic Channel Planning and Customer Journey Mapping
3. Website and Landing Page Optimization
4. Strategic Brand Communication and Optimization
5. Social Media and Community-Driven Marketing
6. Email Marketing
7. Pay-Per-Click Advertising
8. Leveraging AI in Digital Marketing

bookSetting Up and Managing PPC Campaigns

Keyword and Bidding Strategies: choose relevant, cost-effective keywords that align with your product or service. Opt for manual bidding for precise control or automated bidding to maximize clicks or conversions within budget constraints.

Audience Segmentation: divide audiences by demographics, behaviors, or interests. Use advanced targeting options like geo-targeting and time-specific ads to refine your approach and connect with the right audience.

Ad Copy and Quality: write concise, keyword-rich copy that grabs attention and improves relevance. Ensure compliance with platform guidelines to maintain high-quality scores, which reduce CPC and improve rankings.

Budget Management: set daily or monthly budgets aligned with campaign goals. Monitor spend using metrics like conversion rates and ROAS, adjusting allocation to focus on top-performing keywords and ads.

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Sección 7. Capítulo 2
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