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AI in Content Creation and Curation | Leveraging AI in Digital Marketing
Introduction to Digital Marketing
course content

Contenido del Curso

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
2. Strategic Channel Planning and Customer Journey Mapping
3. Website and Landing Page Optimization
4. Strategic Brand Communication and Optimization
5. Social Media and Community-Driven Marketing
6. Email Marketing
7. Pay-Per-Click Advertising
8. Leveraging AI in Digital Marketing

bookAI in Content Creation and Curation

AI simplifies content creation by generating human-like text for blogs, social media posts, and product descriptions, speeding up processes while maintaining quality. It also automates curation by identifying and sharing content aligned with audience preferences, fostering consistent engagement. Personalized content experiences further enhance relevance and impact.

Examples include:

  • AI tools generating captions or long-form articles based on audience trends;
  • Personalized recommendations similar to those used by Netflix or Spotify;
  • Automated news writing and video content creation tailored to user needs.

AI-driven content saves time, scales efforts, and ensures each piece resonates with the target audience.

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Sección 8. Capítulo 2
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