## Salesforce Versions
There's a very real possibility that your salesforce does not look like mine! This is because in 2024, <a href="https://www.salesforce.com/" target="_blank"><svg width="1em" height="1em" viewBox="0 0 30 32" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill="none" stroke="#098f67" style="stroke: var(--color1, #098f67)" stroke-linejoin="miter" stroke-linecap="round" stroke-miterlimit="4" stroke-width="2.4156" d="M17.289 17.305v0c-1.754 1.754-4.597 1.754-6.351 0l-7.76-7.759c-1.755-1.755-1.755-4.601 0-6.356v0c1.753-1.753 4.595-1.756 6.351-0.005l6.208 6.187"></path><path fill="none" stroke="#098f67" style="stroke: var(--color1, #098f67)" stroke-linejoin="miter" stroke-linecap="round" stroke-miterlimit="4" stroke-width="2.4156" d="M12.504 13.97v0c1.754-1.754 4.597-1.754 6.351 0l7.762 7.762c1.754 1.754 1.754 4.597 0 6.351v0c-1.754 1.754-4.597 1.754-6.351 0l-5.953-5.953"></path></svg> Salesforce</a> started depreciating older versions. Now, if you go to download salesforce, the old versions are entirely inaccessible.

So I'll be using **Salesforce Lightning 2.0**, is the most recent update as of 2024. This is the only layout you have access to if you create a new accounts and it will likely be around for a while.
Even if we're both using Lightning 2.0, **your Salesforce might still look different**! Salesforce is highly configurable, meaning your employer or client might have customized the platform to suit their business needs. Features may be rearranged, hidden, or added, but the fundamentals remain the same.

Why might Salesforce look different from organization to organization?

This is an introductory class for beginners who haven't used a CRM before but will need to use Salesforce as a core part of their job. Jobs include business analysts, marketers, PR, content writers,  and all who can be required to work with salesforce in different capacities (one marketer might focus on qualifying leads, one might be interested in closing opportunities, one might be managing the email schedule). As it turns out, more and more of these jobs require knowledge of Salesforce (or other CRMs), and it's a barrier to getting hired.

You'll get crystal clear on why Salesforce is such a game-changer for businesses by diving into a relatable real-world scenario. Through the story of EcoMarket Deliveries, you'll explore the common pain points businesses face without a structured CRM system—from disorganized data to missed opportunities—and discover exactly how Salesforce solves these challenges with powerful, streamlined solutions.

What is the primary function of the Sales tab in Salesforce?

Which of the following best describes an "Opportunity" in Salesforce?

Why might EcoMarket Deliveries want to create custom fields in Salesforce?

In Salesforce, how can customer segmentation benefit EcoMarket Deliveries' marketing strategy?

When importing lead data, what should you do if a spreadsheet field name does not match Salesforce's expected field name?

Learn to navigate and customize the Salesforce interface while mastering key concepts like leads, opportunities, accounts, and contacts. Tackle real-world challenges with EcoMarket Deliveries, from adding new leads manually to bulk importing them efficiently. Gain practical skills to qualify and convert leads, moving them through the sales funnel to drive business success.

Learn to turn prospects into customers using EcoMarket strategies, understand what opportunities signify, and get hands-on with creating and editing opportunity records. Explore sales stages for revenue forecasting and discover how to associate products or services with deals to enhance your sales workflow.

Learn to set up Salesforce Service Cloud, manage cases, and leverage the Knowledge Panel for enhanced customer support.

Discover how to segment emails, apply advanced filters, and automate communications using Merge Mail. Improve response times and maintain consistency in messaging with Salesforce's built-in email optimization features.

Master Salesforce reporting and analytics by creating reports, dashboards, and leveraging data insights.

The Beginners Guide to Salesforce

Navigating the Salesforce Interface

Salesforce Versions