SMM Agency from Scratch

Course Content

SMM Agency from Scratch

SMM Agency from Scratch

1. Introduction to Social Media Marketing

What is Social Media Marketing?Overview of Social Media Platforms Social Media Trends and Industry Landscape

2. Foundations of a Social Media Marketing Agency

What is a Social Media Marketing Agency?Choosing Your Niche Crafting Your Value Proposition Setting Goals and Expectations

3. Building Your Business

Business Setup Essentials Pricing Structures and Packages Tools and Technology Developing a Social Media Workflow How to Use Templates in ClickUp

4. Social Media Strategies and Services

Creating a Winning Social Media Strategy Defining and Understanding Your Target Audience Platform Selection and Budget Alignment Crafting High-Impact Content Mastering the Content Calendar Paid Advertising on Social Media Building a Strategy Roadmap and Content Calendar

5. Running Campaigns for Clients

Onboarding New Clients Executing Campaigns Reporting and Transparency Practical Exercise: Creating a Client Dashboard in ClickUp

6. Finding and Landing Clients

Identifying Your Ideal Client Client Outreach and Networking Building a Portfolio and Case Studies Understanding the Sales Call Process

7. Scaling Your SMMA

Hiring and Outsourcing Onboarding & Training for Long-Term Success Expanding Your Services & Increasing Revenue Creating SOPs for a Smooth-Running SMMA

8. Long-Term Growth and Sustainability

Staying Ahead of Industry Trends Building Authority in Your Niche Overcoming Challenges

9. Wrapping Up and Resources

Shifting from Freelancer to CEO Mastering High-Ticket Client Acquisition Crisis Management & Handling Difficult Clients Bringing It All Together – Your Path to SMMA Success

Onboarding & Training for Long-Term Success

Hiring a team is one thing—getting them up to speed is another. Without proper onboarding and training, even the most skilled hires can struggle, leading to inefficiencies and frustration. A well-structured onboarding process sets clear expectations, reduces mistakes, and helps new hires integrate smoothly into your agency.

This chapter outlines how to create a structured onboarding system, implement SOPs, and use a 30-60-90 day plan to set up new hires for success.

Key Points:

Onboarding ensures new hires understand your agency's workflows and expectations;
Standard Operating Procedures (SOPs) create consistency and improve efficiency;
A 30-60-90 day plan helps new hires gradually build confidence and take ownership;
Regular 1:1 check-ins provide feedback and prevent issues before they escalate.

Everything was clear?

Thanks for your feedback!

Section 7. Chapter 2

some-alt