SMM Agency from Scratch

Course Content

SMM Agency from Scratch

SMM Agency from Scratch

1. Introduction to Social Media Marketing

What is Social Media Marketing?Overview of Social Media Platforms Social Media Trends and Industry Landscape

2. Foundations of a Social Media Marketing Agency

What is a Social Media Marketing Agency?Choosing Your Niche Crafting Your Value Proposition Setting Goals and Expectations

3. Building Your Business

Business Setup Essentials Pricing Structures and Packages Tools and Technology Developing a Social Media Workflow How to Use Templates in ClickUp

4. Social Media Strategies and Services

Creating a Winning Social Media Strategy Defining and Understanding Your Target Audience Platform Selection and Budget Alignment Crafting High-Impact Content Mastering the Content Calendar Paid Advertising on Social Media Building a Strategy Roadmap and Content Calendar

5. Running Campaigns for Clients

Onboarding New Clients Executing Campaigns Reporting and Transparency Practical Exercise: Creating a Client Dashboard in ClickUp

6. Finding and Landing Clients

Identifying Your Ideal Client Client Outreach and Networking Building a Portfolio and Case Studies Understanding the Sales Call Process

7. Scaling Your SMMA

Hiring and Outsourcing Onboarding & Training for Long-Term Success Expanding Your Services & Increasing Revenue Creating SOPs for a Smooth-Running SMMA

8. Long-Term Growth and Sustainability

Staying Ahead of Industry Trends Building Authority in Your Niche Overcoming Challenges

9. Wrapping Up and Resources

Shifting from Freelancer to CEO Mastering High-Ticket Client Acquisition Crisis Management & Handling Difficult Clients Bringing It All Together – Your Path to SMMA Success

Shifting from Freelancer to CEO

When you start your social media marketing agency, you do everything — content creation, ad management, client emails, and invoices. But if you stay stuck in this cycle, you'll eventually hit a ceiling. Moving from freelancer to CEO means building systems, hiring the right people, and focusing on long-term strategy rather than daily execution.

Key Points:

Freelancers trade time for money, while CEOs create systems that scale.
The key to growth is delegation - you can’t do everything yourself.
Letting go of control and trusting your team is essential for scaling.
CEOs make strategic decisions—focusing on revenue growth, efficiency, and long-term sustainability.
A well-structured agency runs without the owner being involved in every detail.

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Section 9. Chapter 1

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