Google Ads Mastery

Gain a structured, end-to-end understanding of how to plan, launch, optimize, and scale paid search and video campaigns. The program connects strategi…もっと表示

90 人の学習者

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中級者向けコース

11 モジュール

インタラクティブな環境

36 章

AIアシスタント

18 課題

共有可能な証明書

成果

コース内容

学習内容

Structure Google Ads accounts for clarity, scalability, and performance.

Optimize landing pages to support Quality Score and conversions.

Build keyword strategies using intent, match types, and search behavior.

Control budgets and bids using data rather than assumptions.

Write ads that align with user intent and platform algorithms.

Measure results accurately and scale campaigns with automation.

コース内容

Gain a structured, end-to-end understanding of how to plan, launch, optimize, and scale paid search and video campaigns. The program connects strategic thinking with hands-on execution, cover…

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform's interface.

What Google Ads Can Do for Your Business or Clients

Overview of Campaign Types

Inside the Google Ads Interface

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

How to Structure a Professional Google Ads Account

Connecting Analytics, Tag Manager & GA4

Setting up Billing, Permissions, and Business Settings

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Using the Keyword Planner Tool

Understanding Match Types

Building Your First Ad Group the Smart Way

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Writing Ad Copy That Sells

Using Ad Extensions Effectively

Ad Approval Best Practices

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Anatomy of a High-Converting Landing Page

Message Match Between Ad and Landing Page

Tools for Testing and Optimizing Pages

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Daily vs. Lifetime Budgets

Manual vs. Automated Bidding Explained

What Affects Quality Score and How to Improve It

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Building Core, Custom, and Lookalike Audiences

Remarketing Strategies that Convert

Using Customer Match and GA4 Audiences in Ads

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

What is Performance Max and When to Use It

Feeding It High-Quality Creative and Data

How to Monitor and Optimize These Campaigns

Explore why short-form video is so powerful, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Short-Form Video

Creating Effective YouTube Ads Using Simple Tools

Targeting Strategies for Video Campaigns

Build a complete performance feedback loop by combining accurate tracking, attribution analysis, and automation-driven scaling. The goal is to move from raw data to confident decisions that sustain long-term campaign growth.

Setting up Google Ads Conversion Tracking

Using UTM Tags, GA4 events, and Attribution Models

When and How to Scale Campaigns

Using Scripts and Rules to Automate Campaign Management

Staying Current with Platform Changes

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Troubleshooting Poor Campaign Performance

Managing Negative Keywords and UX Issues

Performing Regular Account Audits

Adapting Strategy to Force Majeure

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In the world of business, making decisions based on hard data rather than intuition can be the key to success. This course focuses on one crucial technique: analyzing A/B test data. The centerpiece of the course is a project where you'll conduct a detailed analysis of an A/B test. This project, which you can showcase in your CV, is hosted on Codefinity, allowing you to continually refine it and demonstrate your growing expertise.

TEST SHORT VIDEO COURSE

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TEST COURSE WITH ALL TYPES OF COLUMN CHAPTERS

test python course with 6 sections

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Course for E2E testing

Test mobile outline course

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なぜ人々はCodefinityを選ぶのか

Web Developer

Kwizera Mugisha

The teaching methodology at Codefinity is excellent, and I particularly appreciate how it has prepared me to handle real-world coding problems. Currently, I am delving into Node.js and eagerly anticipate building full-stack projects that integrate all the knowledge I have gained.

Senior Business Analyst

Sherry Barnes-Fox

My first course was 4 hours, I did it in a few days, "nugget-style". The instructions are very clear and easy to understand. There is even a hint to help you get the answer. I love the learning style that is used, it engages me.

Accounts Payable Specialist

Bill Wagner

I have really liked the browser-based lessons that allow me to code within the lesson. The RUN button allows me to test the code I write before submitting for a grade.

IT Support Specialist

Daniel Chinea

I have gained a lot of practical and logical thinking skills, along with patience for myself and confidence in myself that I can learn programming. Years ago, I would have never thought that I could learn programming in any way, shape or form, and I was able to obtain these certifications and skills with Codefinity.

Technology Project Manager

Steve Bruening

The learning was progressive and made it easy to follow along and make progress. I could feel my skills increasing and building on each other as the course went along.

Project Manager

Stephanie Chan

As I went through the first course of the Python track, I liked the way the course was lay out (in easy and digestible modules) with little exercises at the end of each concept.