Google Ads Mastery

Gain a structured, end-to-end understanding of how to plan, launch, optimize, and scale paid search and video campaigns. The program connects strategi…もっと表示

90 人の学習者

すでに登録済み

中級者向けコース

11 モジュール

インタラクティブな環境

36 章

AIアシスタント

18 課題

共有可能な証明書

成果

コース内容

学習内容

Structure Google Ads accounts for clarity, scalability, and performance.

Optimize landing pages to support Quality Score and conversions.

Build keyword strategies using intent, match types, and search behavior.

Control budgets and bids using data rather than assumptions.

Write ads that align with user intent and platform algorithms.

Measure results accurately and scale campaigns with automation.

コース内容

Gain a structured, end-to-end understanding of how to plan, launch, optimize, and scale paid search and video campaigns. The program connects strategic thinking with hands-on execution, cover…

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform's interface.

What Google Ads Can Do for Your Business or Clients

Overview of Campaign Types

Inside the Google Ads Interface

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

How to Structure a Professional Google Ads Account

Connecting Analytics, Tag Manager & GA4

Setting up Billing, Permissions, and Business Settings

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Using the Keyword Planner Tool

Understanding Match Types

Building Your First Ad Group the Smart Way

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Writing Ad Copy That Sells

Using Ad Extensions Effectively

Ad Approval Best Practices

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Anatomy of a High-Converting Landing Page

Message Match Between Ad and Landing Page

Tools for Testing and Optimizing Pages

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Daily vs. Lifetime Budgets

Manual vs. Automated Bidding Explained

What Affects Quality Score and How to Improve It

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Building Core, Custom, and Lookalike Audiences

Remarketing Strategies that Convert

Using Customer Match and GA4 Audiences in Ads

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

What is Performance Max and When to Use It

Feeding It High-Quality Creative and Data

How to Monitor and Optimize These Campaigns

Explore why short-form video is so powerful, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Short-Form Video

Creating Effective YouTube Ads Using Simple Tools

Targeting Strategies for Video Campaigns

Build a complete performance feedback loop by combining accurate tracking, attribution analysis, and automation-driven scaling. The goal is to move from raw data to confident decisions that sustain long-term campaign growth.

Setting up Google Ads Conversion Tracking

Using UTM Tags, GA4 events, and Attribution Models

When and How to Scale Campaigns

Using Scripts and Rules to Automate Campaign Management

Staying Current with Platform Changes

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Troubleshooting Poor Campaign Performance

Managing Negative Keywords and UX Issues

Performing Regular Account Audits

Adapting Strategy to Force Majeure

あなたのテックスキルを強化！

最大55％オフで

What you'll get with our subscription:

500+ 人気コース修了証明書パーソナライズされた学習トラック40+ 実践的なプロジェクト

あなたのサブスクリプションには500以上のコースが含まれています：

デジタルマーケティング入門

この包括的なマーケティングコースは、デジタルマーケティングの基礎から高度な戦略までを深く学ぶ旅を提供します。SEO、PPC、ソーシャルメディア、AIなどの主要分野を探求し、成果をもたらす戦略の構築方法を学びます。各セクションには、理解を深めるための実践的な例やツールが含まれています。コースの最後には実践的なプロジェクトがあり、自分自身の包括的なマーケティングプランを作成し、発表する力を身につけます。

Digital Marketing Professional Certification

A clear, beginner-friendly path into digital marketing designed for teens starting their careers and preparing for a certification exam. Everything is explained simply, with real examples, helping you feel confident and ready for the certification test.

Improving Social Media Workflow with Hootsuite

Build a strong foundation in social media management with Hootsuite. Explore tools for scheduling content, monitoring engagement, analyzing performance, and optimizing strategy. Leverage built-in AI features, streamline team collaboration, and integrate third-party apps to enhance workflow and results.

初心者のためのSEO

SEOの技術的、戦略的、ストーリーテリングの側面を深く学び、その力を引き出します。Googleのような検索エンジンが支配する現代のデジタル社会において、強力なオンラインプレゼンスは成功の鍵となります。この実践的なステップバイステップガイドは、すぐに活用できる効果的なSEO戦略を身につけ、可視性を高め、成果を生み出すための知識を提供します。

ゼロから始めるソーシャルメディアマーケティングエージェンシー

このパワフルなコースで、ゼロから自分自身のソーシャルメディアマーケティングエージェンシーを立ち上げる方法を学びます。プラットフォームやトレンドの理解から、ビジネスの立ち上げ、クライアントの獲得、高パフォーマンスのキャンペーン運用まで、すべてのステップを丁寧に解説します。未経験からフリーランスの拡大まで、成果を出すエージェンシーを自信を持って構築・成長・自動化するためのスキル、戦略、ツール、テンプレートを習得できます。ニッチの定義、サービス価格設定、コンテンツと広告のマスター、持続可能なスケールアップ方法を学び、クライアントに確かなROIを提供します。デジタルスキルを活かしてビジネスを成功させたい方に最適なロードマップです。習得後には、これまでにない達成感を味わえるでしょう。

Social Media Manager From Zero to SMM Hero

This course is designed for aspiring and experienced SMM specialists to enhance their skills in market analysis, audience targeting, content planning, and brand building. Through practical tasks, students will learn effective social media strategies, community management, and advertising setup. Ideal for creators aiming for profitability and SMM pros seeking professional growth, this course covers the essentials of creating impactful, results-driven content and maximizing brand presence across platforms.

Metaプラットフォームによる広告運用

FacebookおよびInstagramで高パフォーマンスなMeta広告キャンペーンを計画、開始、拡大する方法を学びます。本コースでは、デジタル広告の基礎や購買者のジャーニーから、上級のターゲティング、クリエイティブデザイン、予算管理、コンプライアンスまで、段階的に解説します。Meta Ads Managerの習得、説得力のある広告コピーの作成、リターゲティングやソーシャルプルーフ、スケーリング手法などの実証済み戦略の適用が可能になります。最終モジュールでは、AI駆動のツールを活用したスマートなターゲティング、クリエイティブ最適化、トレンド検出、分析について探求します。自動化と戦略を組み合わせることで、オーディエンスを惹きつけ、コンバージョンを高め、ROIを最大化する広告を作成できるようになります。

デジタルマーケティング入門

Digital Marketing Professional Certification

Improving Social Media Workflow with Hootsuite

初心者のためのSEO

ゼロから始めるソーシャルメディアマーケティングエージェンシー

Social Media Manager From Zero to SMM Hero

Metaプラットフォームによる広告運用

なぜ人々はCodefinityを選ぶのか

Web Developer

Kwizera Mugisha

The teaching methodology at Codefinity is excellent, and I particularly appreciate how it has prepared me to handle real-world coding problems. Currently, I am delving into Node.js and eagerly anticipate building full-stack projects that integrate all the knowledge I have gained.

Senior Business Analyst

Sherry Barnes-Fox

My first course was 4 hours, I did it in a few days, "nugget-style". The instructions are very clear and easy to understand. There is even a hint to help you get the answer. I love the learning style that is used, it engages me.

Accounts Payable Specialist

Bill Wagner

I have really liked the browser-based lessons that allow me to code within the lesson. The RUN button allows me to test the code I write before submitting for a grade.

IT Support Specialist

Daniel Chinea

I have gained a lot of practical and logical thinking skills, along with patience for myself and confidence in myself that I can learn programming. Years ago, I would have never thought that I could learn programming in any way, shape or form, and I was able to obtain these certifications and skills with Codefinity.

Technology Project Manager

Steve Bruening

The learning was progressive and made it easy to follow along and make progress. I could feel my skills increasing and building on each other as the course went along.

Project Manager

Stephanie Chan

As I went through the first course of the Python track, I liked the way the course was lay out (in easy and digestible modules) with little exercises at the end of each concept.