学習内容

AI駆動型コミュニケーションによる売上向上。

正確な情報抽出とコンテンツ要約。

大規模なソーシャルメディアコンテンツの生成。

ChatGPTを活用した魅力的なビジネスコピーの作成。

AIによる詳細なカスタマーペルソナの構築。

ソーシャルメディア向けAI生成ビジュアルの制作。

実践的なシナリオにおけるAIの一般的な落とし穴の回避。

カスタムGPTを用いた高コンバージョンメールの作成。

ChatGPTによるブログワークフローの効率化。

コース内容

ChatGPTを活用して、ブランドの声を損なうことなくマーケティング活動を拡大する技術を習得します。この実践的なコースでは、カスタムGPTの構築、高コンバージョンのメールキャンペーンの作成、ソーシャルメディアコンテンツの生成、ブログ記事のビデオスクリプトやポッドキャストへの再利用、プラットフォーム全体で一貫したトーンの管理方法を学びます。CanvasやProjectsなどのツール…

このセクションの終了時には、ChatGPTを活用して営業およびマーケティングコミュニケーションを強化し、魅力的なビジネス文書を作成し、AIを実際のシナリオに適用する際の一般的な落とし穴を回避できるようになります。また、ワークフローを効率化しつつ、信頼性や戦略性を損なうことなく、AIにいつどのように依存すべきかについても理解できます。

ChatGPTの紹介

営業およびマーケティングにおけるChatGPTの実際の活用事例

ChatGPTの強みと限界の理解

ChatGPTを活用したプロフェッショナルな「会社概要」ページの作成

営業における一般的なAIの誤り

正確な情報の抽出、長文コンテンツの明確な要約への変換、詳細なカスタマーペルソナの簡単な作成能力を習得します。このセクションでは、模擬インタビューの実施や、AIの応答をより自然で具体的かつ魅力的に洗練させる方法も身につきます。

ChatGPTで明確な回答を得る

AIによる長文コンテンツの要約

ChatGPTを活用したカスタマーペルソナの作成

AIによる顧客インタビューのシミュレーション

AIが一般的に聞こえるのを防ぐ

件名の生成からパーソナライズされた本文やドリップキャンペーンの作成まで、メールワークフローのあらゆるステップを処理するカスタムGPTの作成方法を学びます。独自のデータをアップロードし、バリアントをテストし、ブランドやターゲットに合わせた高いコンバージョン率のメールを作成できるようになります。

メール業務向けカスタムGPTの理解

メール件名作成用カスタムGPTの作成

カスタムGPTへのナレッジベースコンテンツのアップロード

AIを活用したメール本文およびA/Bバリアントの作成

ChatGPTを活用したマルチステップドリップキャンペーンの構築

AIを活用して、ブランドイメージに合った魅力的なソーシャルメディアコンテンツを大規模に制作するスキルを習得します。各プラットフォームに適したトーンで投稿を作成し、ビジュアルを生成し、コンテンツを一括で構築する方法を学びます。また、ソーシャル戦略における自動化の限界やリスクについても理解を深めます。

ChatGPTを活用した効果的なソーシャルメディア投稿の作成

構造化プロンプトによる大量ソーシャルコンテンツ生成

SNS向けAI生成ビジュアルの作成

AIによるプラットフォーム別トーンとスタイルの定義

ソーシャルメディアコンテンツにおける自動化のリスク

トピックの計画や長文ドラフトの管理から、コンテンツの仕上げや複数チャネルへの再利用まで、ブログ作成のワークフローを効率化する方法を学びます。戦略的なAIサポートにより、一貫性のある高品質なブログ記事をより迅速に作成し、そのリーチを最大化することが可能になります。

ChatGPTのキャンバスを使ったブログ作成

Canvasを使用したブログ投稿の構成と編集

ChatGPTプロジェクトによる長文執筆の管理

ChatGPTを使ってブログコンテンツを編集・改善する

ブログ記事のマルチチャネルコンテンツへの再利用

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なぜ人々はCodefinityを選ぶのか

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My first course was 4 hours, I did it in a few days, "nugget-style". The instructions are very clear and easy to understand. There is even a hint to help you get the answer. I love the learning style that is used, it engages me.

Accounts Payable Specialist

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I have really liked the browser-based lessons that allow me to code within the lesson. The RUN button allows me to test the code I write before submitting for a grade.

IT Support Specialist

Daniel Chinea

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Steve Bruening

The learning was progressive and made it easy to follow along and make progress. I could feel my skills increasing and building on each other as the course went along.

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