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Oppiskele Why User Journey Mapping Matters | Turning Idea into A Product
Product Management
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Kurssisisältö

Product Management

Product Management

1. Introduction
2. Generating idea
3. Turning Idea into A Product

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Why User Journey Mapping Matters

Building on the foundation of personas, which help you understand who your users are, user journey mapping takes that knowledge further. It shows how users engage with your product, what they feel during interactions, and where they face difficulties. This step is crucial for creating products that go beyond basic needs to deliver an emotional connection with users.

Before identifying friction points, let's visualize a real-world customer journey. The following case study shows how Amazon handles its customer interactions.

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Click and drag the components to match them with the correct user journey examples.

User Persona:
Goal:

Stages:

Touchpoints:

Emotions:

Friction Points:

Opportunities for Improvement:

Click or drag`n`drop items and fill in the blanks

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