Managing and Creating Deals

Managing deals efficiently is essential for tracking your sales pipeline, improving organization, and closing more opportunities. Whether you're selling products, services, or long-term contracts, having a structured deal management system ensures you stay on top of revenue-generating activities.

HubSpot provides an intuitive Deals tool that helps sales teams track progress, manage contacts, and move deals through different stages of the sales cycle.

Let's discover setting up deals in HubSpot, customizing deal stages, and keeping your pipeline organized.

Step 1: Accessing the Deals Tool

1. Navigate to CRM > Deals from your HubSpot dashboard;
2. Here, you'll find an overview of your sales pipeline, which includes:
   • Open deals: currently in progress;
   • Won deals: successfully closed;
   • Lost deals: opportunities that didn’t convert;
3. If this is your first deal, click Create Deal to start.

Step 2: Creating a New Deal

1. Click Create Deal in the top-right corner;
2. Fill in the required details:
   • Deal name: choose a clear title (e.g., Car Purchase);
   • Pipeline: assign the deal to a sales pipeline;
   • Deal stage: identify its current phase (e.g., Appointment Scheduled);
   • Amount: enter the estimated revenue for this deal (e.g., $100,000);
   • Deal type: select New Business or Existing Business;
   • Priority: mark the deal as Low, Medium, or High Priority.

Step 3: Associating Contacts and Companies

1. Link the deal to a contact (the lead or customer associated with the deal);
2. If applicable, associate the deal with a company (e.g., if selling B2B).

👉 Tip: Associating deals with contacts ensures that all communication history and activities are stored in one place, making it easier for your team to follow up.

Step 4: Adding Line Items (Products or Services)

1. If your deal includes specific products or services, add them under Line Items;
2. Example:
   • Product: Car;
   • Quantity: 2;
3. Line items aren't limited to physical products—you can also add services like consultations, development work, or maintenance plans.

Step 5: Managing and Updating Deal Stages

1. As your deal progresses, update its stage in the Deals Dashboard;
2. The key stages might include:
   • Appointment Scheduled;
   • Proposal Sent;
   • Negotiation;
   • Closed – Won / Closed – Lost;
3. To move a deal forward, click on the deal card and update its status.

👉 Tip: Keeping deals updated ensures your pipeline accurately reflects real-time progress, which helps with sales forecasting and reporting.

Step 6: Closing and Tracking Deal Performance

1. Once a deal is finalized, mark it as Closed – Won or Closed – Lost;
2. HubSpot automatically updates the pipeline, reflecting total revenue from won deals;
3. Navigate to CRM > Deals to track all completed deals and monitor performance over time.

🎉 Your deal is now fully set up and tracked in HubSpot!

Conclusion

Keeping your deals organized within HubSpot's Deals tool ensures you track progress, improve forecasting, and close deals faster. By properly managing deal stages, associating contacts, and adding line items, you can streamline your sales process and maximize efficiency.