Course Content
Cluster Analysis
Cluster Analysis
1. Clustering Fundamentals
Implementing on Real Dataset
You'll use the mall customers dataset, which contains the following columns:
You should also follow these steps before clustering:
- Load the data: you'll use
pandas
to load the CSV file; - Select relevant features: you'll focus on
'Annual Income (k$)'
and'Spending Score (1-100)'
columns; - Data scaling (important for DBSCAN): since DBSCAN uses distance calculations, it's crucial to scale features to have similar ranges. You can use
StandardScaler
for this purpose.
Interpretation
The code creates 5 clusters in this case. It's important to analyze the resulting clusters to gain insights into customer segmentation. For example, you might find clusters representing:
-
High-income, high-spending customers;
-
High-income, low-spending customers;
-
Low-income, high-spending customers;
-
Low-income, low-spending customers;
-
Middle-income, middle-spending customers.
Concluding Remarks
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SectionΒ 5. ChapterΒ 5