From Vision to Reality

What is a Roadmap, and Why Does It Matter?

Think of the roadmap as a detailed itinerary for your product's journey. It’s not just about listing tasks or features; it’s about providing a clear path to success while remaining flexible to adapt to feedback and changing circumstances.

Do's and Don'ts of Product Roadmaps

Do's

• Stay Flexible: adapt your roadmap as you gather user feedback or face market changes;
• Focus on Outcomes: prioritize solving problems and delivering value over listing features;
• Tailor to the Audience: choose the roadmap type that best suits the needs of your stakeholders;
• Communicate Clearly: use the roadmap as a shared source of truth to align teams and stakeholders;
• Use Multiple Types: leverage different roadmap formats to address strategic, tactical, and operational goals.

Don'ts

• Don't Treat It as Final: a roadmap is not set in stone; it evolves over time;
• Don't Create a Feature Wishlist: avoid reducing the roadmap to a list of features or tasks;
• Don't Over-Fixate on Timelines: while timeframes are important, leave room for iteration and adjustments.