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AI-Driven Digital Advertising Strategies | Leveraging AI in Digital Marketing
Introduction to Digital Marketing
course content

Зміст курсу

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview
2. Strategic Channel Planning and Customer Journey Mapping
3. Website and Landing Page Optimization
4. Strategic Brand Communication and Optimization
5. Social Media and Community-Driven Marketing
6. Email Marketing
7. Pay-Per-Click Advertising
8. Leveraging AI in Digital Marketing

bookAI-Driven Digital Advertising Strategies

AI optimizes digital advertising by adjusting bids, targeting audiences, and selecting ad placements in real-time. This ensures that ads reach the right people at the right time, maximizing efficiency and ROI.

Capabilities include:

  • Real-time adjustments to improve ad performance and reduce costs;
  • Advanced audience segmentation based on behavior and interests;
  • Hyper-personalized dynamic ads tailored to user preferences;
  • Ethical data handling to ensure compliance and minimize bias.

Real-world applications, like Sephora's tailored ads or Coca-Cola's predictive analytics, demonstrate how AI delivers high-performing, personalized advertising campaigns.

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