Creating Landing Pages

Landing pages are one of the most essential tools in digital marketing. They serve as dedicated pages designed to capture leads, promote offers, or drive specific user actions. Unlike traditional web pages, landing pages focus on a single goal—whether it's collecting emails, generating sign-ups, or making a sale. HubSpot simplifies the landing page creation process, allowing you to build professional, high-converting pages without coding experience. Let's explore how to create and optimize a landing page in HubSpot.

Step 1: Accessing the Landing Pages Tool

1. Log into HubSpot and navigate to Content > Landing Pages;
2. Click Start from Scratch to begin creating a new landing page.

Step 2: Choosing a Theme

1. Click View Themes in the Marketplace to explore different design options;
2. Use filters to show only free themes if you're working within a budget;
3. Preview themes to check how they appear on mobile and desktop;
4. Once satisfied, click View Details > Install Theme.

👉 Tip: A clean and simple design usually leads to higher conversions.

Step 3: Selecting a Template

1. Choose a template type (e.g., About Page, Home Page, Contact Page);
2. For this tutorial, we'll use a Contact Page template to capture leads;
3. Click Use Template to start customizing your page.

Step 4: Customizing the Landing Page

• Editing text: click on any text section and update it from the sidebar. Click Apply Changes to save;
• Modifying forms: scroll down to the Form section to update headings and input fields;
• Adjusting Call-to-Action (CTA): ensure your CTA button text is action-oriented, like "Get Your Free Quote Now!"

Step 5: Publishing the Landing Page

1. Add a Page Title (e.g., "Get a Free Quote");
2. HubSpot will automatically generate a URL slug based on your title;
3. Click Publish to make your landing page live.

🎉 Your landing page is now live and ready to capture leads!

Conclusion

Landing pages are one of the most effective ways to drive conversions and capture leads. By using HubSpot's tools, you can quickly design, optimize, and publish high-performing landing pages without technical expertise.