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Build a Code Free Website with WordPress
Build a Code Free Website with WordPress
Understanding and Configuring Permalinks
Permalinks are the permanent URLs of your individual blog posts, pages, and other content. They define how your links appear to both users and search engines.
A well-structured permalink makes your website easier to navigate and improves search engine optimization (SEO). For example, a link like: yourwebsite.com/?p=123 is harder to read and less informative than: yourwebsite.com/contact or yourwebsite.com/healthy-snack-recipes.
WordPress allows you to configure how your URLs are structured using different permalink settings.
Why Permalinks Matter
Permalinks impact three important aspects of your site:
User experience: clean URLs help visitors know what to expect from a link before clicking on it;
SEO: search engines use keywords in your URL to understand the content of the page;
Sharing: simple URLs are easier to copy, paste, and share—especially on social media or printed materials.
To configure your site's permalink structure:
- Go to Settings → Permalinks in the WordPress dashboard;
- You'll see a list of structure options. The most common ones include:
- Plain:
yourwebsite.com/?p=123(not recommended); - Day and name:
yourwebsite.com/2025/04/08/sample-post; - Month and name:
yourwebsite.com/2025/04/sample-post; - Post name (recommended):
yourwebsite.com/sample-post.
- Plain:
- Choose "Post name" for a clean, SEO-friendly structure;
- After selecting your preferred option, click Save Changes at the bottom of the screen.
Advanced users can create custom URL structures using tags like %category%, %postname%, or %author%. But for most websites, the "Post name" format offers the best balance of clarity and SEO benefits.
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