Summary  
This chapter covers implementing multi-criteria filtering and audience segmentation by defining and combining parameters (demographics, location, behavior, custom segments) to select and retarget specific subsets, along with performance-based optimization strategies.  

General domain of usage  
Digital advertising campaign management

Even the best video won't work if it's shown to the wrong audience. In this chapter, we'll explore how to **target YouTube video ads** effectively, from broad awareness to laser-focused remarketing.


### Key Points:

YouTube Ads use Google Ads' targeting system, giving you options to refine by **demographics, location, device, topics, placements**, and **keywords**. Contextual targeting (e.g., showing on videos about your niche) is especially effective for relevance.

Audience-based targeting lets you go deeper: **in-market segments, affinity audiences, Custom Segments, Customer Match**, and **GA4 remarketing lists** all provide advanced ways to reach the right people.

High-performing strategies often include **remarketing to cart abandoners, targeting competitor URLs**, or **re-engaging your own email subscribers** through Customer Match.

Campaign type matters:

- **Video Action Campaigns** (recommended) place ads across Shorts, Discover, and YouTube with conversion-focused CTAs;
- **Custom Video Campaigns** give more control but require more management;
- **Reach Campaigns** maximize impressions for launches or awareness.

For optimization, start with **Maximize Conversions or Target CPA bidding**, give campaigns at least a week before making changes, and always layer in **video view retargeting** for warm audiences.

**Remember:** video success is about **attention first, action second**. Strong creative, plus the correct targeting ensures your message is seen by people who care.

The complete course for freelancers, business owners, and marketers to confidently run
profitable Google Ads campaigns—designed for real-world application.

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform’s interface.

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

Explore why short-form video is so powerful in 2025, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Master conversion tracking and attribution by setting up Google Ads tracking, using UTM tags and GA4 events, comparing attribution models, integrating multiple data sources, and building advanced reports in Google Looker Studio.

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Discover when and how to scale campaigns effectively, leverage scripts and rules to automate campaign management, and stay up to date with the latest platform changes to maintain a competitive edge.

Targeting Strategies for Video Campaigns

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Awesome!

Targeting Strategies for Video Campaigns

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