Troubleshooting Poor Campaign Performance
Even the best-planned campaigns can hit bumps. Costs rise, conversions fall, and stakeholders start asking questions. This chapter is about diagnosing problems quickly and applying fixes that actually work.
Key Points:
- Always diagnose before reacting: check that tracking is still working, nothing has changed in your setup, and look for macro factors like seasonality or competitor moves;
- A drop in CTR usually points to creative fatigue, poor ad relevance, or irrelevant search terms;
- Rising CPCs can come from more competition, a bidding strategy change, or declining Quality Scores;
- Falling conversion rates often signal landing page issues: slow load speed, poor mobile UX, or misaligned messaging;
- Low ROAS may be caused by wasted spend on low-value conversions or a misconfigured product feed in eCommerce;
- Prioritize fixes by impact: Tackle fast wins (like pausing underperforming ads) while planning long-term improvements (like redesigning UX);
- Communicate findings clearly and test one change at a time to avoid guesswork.
Var allt tydligt?
Tack för dina kommentarer!
Avsnitt 11. Kapitel 1
Fråga AI
Fråga AI
Fråga vad du vill eller prova någon av de föreslagna frågorna för att starta vårt samtal
Awesome!
Completion rate improved to 2.63Troubleshooting Poor Campaign Performance
Svep för att visa menyn
Even the best-planned campaigns can hit bumps. Costs rise, conversions fall, and stakeholders start asking questions. This chapter is about diagnosing problems quickly and applying fixes that actually work.
Key Points:
- Always diagnose before reacting: check that tracking is still working, nothing has changed in your setup, and look for macro factors like seasonality or competitor moves;
- A drop in CTR usually points to creative fatigue, poor ad relevance, or irrelevant search terms;
- Rising CPCs can come from more competition, a bidding strategy change, or declining Quality Scores;
- Falling conversion rates often signal landing page issues: slow load speed, poor mobile UX, or misaligned messaging;
- Low ROAS may be caused by wasted spend on low-value conversions or a misconfigured product feed in eCommerce;
- Prioritize fixes by impact: Tackle fast wins (like pausing underperforming ads) while planning long-term improvements (like redesigning UX);
- Communicate findings clearly and test one change at a time to avoid guesswork.
Var allt tydligt?
Tack för dina kommentarer!
Avsnitt 11. Kapitel 1
