Identifying Your Target Audience

Key Learning Outcomes

After completing this chapter, you will be able to:

• Understand who your target audience is; 
• Identify what your audience is looking for on your site; 
• Apply best practices for identifying and understanding your audience, especially for beginners in web design.

Knowing your target audience is essential for creating relevant and engaging content:

Audience Demographics

Determine who will visit your site (e.g., potential employers, clients, peers). Consider factors like age, profession, and interests.

Audience Needs

Identify what your audience is looking for (e.g., portfolio of work, contact information, resume). Think about what problems they might want you to solve.

Tailoring Content

Adjust your content to meet the needs and expectations of your audience. Make sure your content is easy to understand and navigate.

Best Practices for Beginners

• Research Your Audience: Use online tools and surveys to gather information about your audience;
• Engage with Your Audience: Ask for feedback and be open to suggestions;
• Stay Focused: Don't try to cater to everyone. Focus on your primary audience.

By identifying your target audience, you'll be able to create content that resonates with them and meets their needs.