Introduction to Digital Marketing

Conteúdo do Curso

Introduction to Digital Marketing

Introduction to Digital Marketing

1. Digital Marketing Overview

Definition and Scope of Digital Marketing Digital Marketing Team Structures Duties and Interactions of a Digital Marketer Quiz

2. Strategic Channel Planning and Customer Journey Mapping

Setting Clear Objectives Introduction to Digital Marketing Channels Choosing the Right Channels Based on Audience, Competitors, and Goals Understanding the Customer Journey Quiz

3. Website and Landing Page Optimization

Website and Landing Page Optimization Understanding and Using Web Analytics Budget Allocation and Measuring Campaign Success Introduction to Digital Marketing Tools Setting Up Google Analytics Quiz

4. Strategic Brand Communication and Optimization

The Role of Content in Digital Marketing Creating a USP, Market Positioning, and Tone of Voice Content Creation and Optimization Basics of Search Engine Optimization (SEO)Conducting Keyword Research Quiz

5. Social Media and Community-Driven Marketing

Introduction to Social Media Platforms Strategies for Audience Engagement and Brand Building Building and Engaging Online Communities UGC, Affiliate, and Influencer Marketing Analyzing the Apple Brand Social Media Analytics and Optimization Creating a Social Media Campaign Quiz

6. Email Marketing

The Importance of Email Marketing Creating Effective Email Campaigns Email Automation and Workflows Analyzing Email Campaign Performance Setting Up an Automated Email Campaign Quiz

7. Pay-Per-Click Advertising

Introduction to Pay-Per-Click (PPC) Advertising Setting Up and Managing PPC Campaigns Other Forms of Digital Advertising Analyzing and Optimizing Ad Performance Creating a Google Ads Campaign Quiz

8. Leveraging AI in Digital Marketing

The Role of AI in Digital Marketing AI in Content Creation and Curation AI-Driven Digital Advertising Strategies Strategic AI Implementation in Marketing Quiz

Setting Up Google Analytics

Google Analytics tracks visitor behavior and site performance.

Sign Up and Setup: add the provided tracking code to your site's header;
Data Collection: begin monitoring user activity through the Analytics dashboard;
Set Goals: track key actions, such as form submissions or purchases, to measure success;
Integrations: link Google Ads and Search Console for deeper insights into campaigns and search performance;
Custom Dashboards: create dashboards to monitor critical KPIs like conversions and traffic sources.

Ongoing analysis ensures continuous improvement, aligning website performance with business objectives.

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Seção 3. Capítulo 5

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