Conteúdo do Curso
Social Media Manager From Zero to SMM Hero
Social Media Manager From Zero to SMM Hero
Advanced Analytics & Performance Measurement
Key Performance Indicators (KPI) and Key Performance Results (KPR) are essential metrics in SMM, helping to measure campaign success and impact.
KPIs are measurable values that indicate how effectively your SMM campaigns are achieving their objectives. These metrics focus on specific targets such as engagement, traffic, or conversions.
KPRs measure the actual outcomes achieved at the end of a campaign. While KPIs track progress during a campaign, KPRs confirm whether goals were met. For instance, if your KPI was to grow website traffic by 20%, the KPR shows the exact percentage achieved (e.g., 22%).
If your social media goal was to generate 1,000 sign-ups from a campaign, the KPR would confirm whether you reached, exceeded, or fell short of that target.
1. What is the primary purpose of a Key Performance Indicator (KPI) in social media marketing?
2. If a campaign's KPI was to increase website traffic by 20%, and the KPR shows a 22% increase, what does this indicate?
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