Conteúdo do Curso
Social Media Manager From Zero to SMM Hero
Social Media Manager From Zero to SMM Hero
1. Introduction to Social Media Marketing
2. Mastering Social Media Analysis
3. Strategic Content Planning for Social Media Success
4. Mastering Creativity in Social Media Marketing
5. Strategic Advertising on Social Media
6. Mastering Community Building in Social Media
7. Mastering Advanced Social Media Marketing
Influencer Marketing
Example of brief for influencer
- Brand X — a new eco-friendly clothing brand for young people who value style and eco-friendliness. We are launching a new summer clothing line and want your audience to learn about our product;
- Our brand offers stylish, comfortable clothing made from eco-friendly materials, suitable for any summer event;
- Content type: 1 Instagram post (carousel photo) + 1 story video (15 seconds);
- Content requirements: the carousel should feature 3-4 photos showcasing you wearing our clothing during outdoor activities. In the story video, talk about your experience with our clothing, emphasizing its comfort and eco-friendliness; Be sure to mention that all clothing is made from organic materials.
- Keywords and hashtags: #ecoFashion #brandX;
- Style and tone: friendly, positive tone with a focus on comfort and eco-friendliness;
- Deadline: content must be submitted for approval by August 15;
- Content publication - August 20.
Additional Materials:
1. What is a common strategy used in influencer marketing campaigns?
2. Which of the following is a key benefit of using micro-influencers?
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Seção 5. Capítulo 3
