Influencer Marketing

Example of brief for influencer

• Brand X — a new eco-friendly clothing brand for young people who value style and eco-friendliness. We are launching a new summer clothing line and want your audience to learn about our product;
• Our brand offers stylish, comfortable clothing made from eco-friendly materials, suitable for any summer event;
• Content type: 1 Instagram post (carousel photo) + 1 story video (15 seconds);
• Content requirements: the carousel should feature 3-4 photos showcasing you wearing our clothing during outdoor activities. In the story video, talk about your experience with our clothing, emphasizing its comfort and eco-friendliness; Be sure to mention that all clothing is made from organic materials.
• Keywords and hashtags: #ecoFashion #brandX;
• Style and tone: friendly, positive tone with a focus on comfort and eco-friendliness;
• Deadline: content must be submitted for approval by August 15;
• Content publication - August 20.

Additional Materials:

12 Micro Influencer Marketing Examples for Inspiration;

Micro-influencer marketing guide: Facts and uses.