User Research Techniques

User research, split into qualitative and quantitative methods, is foundational to UX design.

🗣️ Qualitative research uncovers the "why" behind user behaviors through interviews, revealing motivations.

📊 Quantitative research, through surveys and analytics, answers the "what" and "how many", offering measurable insights for informed decisions.

Qualitative methods provide depth by exploring user stories. Quantitative methods quantify behaviors, guiding design with statistical evidence. Together, they ensure designs are empathetic, user-centered, and data-driven, setting the stage for creating effective user experiences.

1. What is the primary focus of qualitative user research?

2. Which method is mentioned as a way to perform quantitative research?

3. What is the significance of observing a user interview in qualitative research?

4. How do surveys contribute to the UX design process according to the quantitative research section?

What is the primary focus of qualitative user research?

Select the correct answer

Collecting numerical data on user behavior.

Gathering statistical evidence to support design decisions.

Understanding the 'why' behind user actions through stories and observations.

Conducting large-scale surveys to predict user behavior.

Which method is mentioned as a way to perform quantitative research?

Select the correct answer

In-depth interviews

User observations

Surveys and data analytics

Creating personas

What is the significance of observing a user interview in qualitative research?

Select the correct answer

To quantify user preferences and behaviors.

To analyze survey results for statistical patterns.

To observe the user's ability to navigate a digital interface.

To uncover user motivations and feelings through open-ended questions.

How do surveys contribute to the UX design process according to the quantitative research section?

Select the correct answer

By providing a narrative context for user experiences.

By offering direct insights from users about their needs, frustrations, and desires.

By identifying which colors users prefer in an interface.

By observing users in their natural environment.

Alt var klart?

Hvordan kan vi forbedre det?

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Seksjon 3. Kapittel 1

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User Research Techniques

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User research, split into qualitative and quantitative methods, is foundational to UX design.

🗣️ Qualitative research uncovers the "why" behind user behaviors through interviews, revealing motivations.

📊 Quantitative research, through surveys and analytics, answers the "what" and "how many", offering measurable insights for informed decisions.

1. What is the primary focus of qualitative user research?

2. Which method is mentioned as a way to perform quantitative research?

3. What is the significance of observing a user interview in qualitative research?

4. How do surveys contribute to the UX design process according to the quantitative research section?

What is the primary focus of qualitative user research?

Select the correct answer

Collecting numerical data on user behavior.

Gathering statistical evidence to support design decisions.

Understanding the 'why' behind user actions through stories and observations.

Conducting large-scale surveys to predict user behavior.

Which method is mentioned as a way to perform quantitative research?

Select the correct answer

In-depth interviews

User observations

Surveys and data analytics

Creating personas

What is the significance of observing a user interview in qualitative research?

Select the correct answer

To quantify user preferences and behaviors.

To analyze survey results for statistical patterns.

To observe the user's ability to navigate a digital interface.

To uncover user motivations and feelings through open-ended questions.

How do surveys contribute to the UX design process according to the quantitative research section?

Select the correct answer

By providing a narrative context for user experiences.

By offering direct insights from users about their needs, frustrations, and desires.

By identifying which colors users prefer in an interface.

By observing users in their natural environment.

Alt var klart?

Hvordan kan vi forbedre det?

Takk for tilbakemeldingene dine!

Seksjon 3. Kapittel 1