Summary  
This chapter presents methodologies for collecting and organizing information by distinguishing between primary and secondary research techniques to build a comprehensive reference library.

General domain of usage  
Graphic design research

Research should be project-specific, but observation and documentation should be a daily habit. Capturing images, notes, and objects for inspiration helps build a valuable reference library. By dedicating time to research, designers can enhance their creative process and produce more impactful work. 

Designers who seek information from the greatest range of references are those who successfully communicate with people of all ages, professions, and lifestyles, and who properly contextualize their design work. There are two types of research.

### Primary Research 
Gathering material that does not preexist, such as photographing, drawing, making prototypes, interviewing people.

### Secondary Research 
Gathering material that already exists, such as design work, color samples, written texts, newspaper/magazine articles, archive images (e.g. historical samples of advertising).

So here are some research techniques that should help you.


Design shapes how people see, understand, and interact with the world. This learning path introduces the foundations needed to create clear, engaging, and meaningful visuals. From the basics of layout and structure to the nuances of typography and color, every element works together to communicate effectively. Along the way, you’ll discover how psychology, perception, and creative principles influence design decisions. By the end, you’ll have the tools to craft work that is both visually appealing and purpose-driven.

Explore what design means, why it matters, and the impact it has on communication and problem-solving. Learn how different types of design shape experiences across fields, from digital products to print. Discover the role of research in guiding creative decisions and ensuring solutions meet user needs effectively.

Understand how lines, shapes, and forms structure visual layouts. Discover the importance of size, space, and format in creating balance. Learn how photography and illustrations contribute to storytelling, and apply Gestalt principles to guide perception, helping viewers connect elements into a cohesive and engaging whole.

Master the building blocks of strong design. Explore emphasis, balance, contrast, repetition, and proportion to create harmony and clarity. Learn how rhythm, movement, pattern, and hierarchy guide attention, while white space and variety bring breathing room and energy. Discover how unity ties everything together for impact.

Dive into typography as a core element of design. Study type anatomy, spacing, and readability to improve communication. Learn how to select typefaces that match tone and purpose, and explore typographic hierarchy to establish order and meaning. Typography becomes a powerful tool to shape both style and clarity.

Discover the language and systems of color, including RGB, CMYK, and Pantone. Explore color theory and harmony to create visually balanced work. Learn how contrast affects legibility, how color spaces define consistency across media, and how the psychology of colors influences emotions, branding, and perception.

Basics of Research

Primary Research

Secondary Research