Prototyping and Validation

Structuring Your Pitch to Convey Value and Feasibility

A great product pitch needs to be clear, concise, and impactful. To achieve this, follow the V-I-P framework.

• Value Proposition – Clearly articulate the problem your product solves and the benefits it offers.

• Impact & Feasibility – Demonstrate how your product works, its uniqueness, and why it is viable.

• Proof & Roadmap – Provide supporting evidence, market validation, or a roadmap for execution.

Tailoring Your Pitch to Stakeholders or Users

Different stakeholders have different priorities. Here’s how to tailor your pitch effectively.

Use storytelling and visuals (such as demos or prototypes, graphics) to make your pitch more engaging and memorable.

Winning Product Pitch

To help you refine your pitch, here is an example from a successful company that has mastered the art of product pitching: