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Oppiskele ChatGPT for Basic Research | AI in Marketing
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Digital Marketing Professional Certification

bookChatGPT for Basic Research

Getting Clear Answers with ChatGPT

Good Prompt Structure

  • Start with context ("I work for an outdoor education company");
  • Describe your goal ("I want to understand who approves classroom materials");
  • Ask for a specific format ("Explain step-by-step" or "Create a diagram").

Summarizing Long Content with AI

Instead of spending hours reading long reports, PDFs, or watching 60-minute videos, you can extract the most important ideas in seconds. The key is context — the more you tell ChatGPT about who you are, what you're working on, and what you want, the more useful and actionable the summary becomes.

Creating a Customer Persona with ChatGPT

Note
Definition

A customer persona is a detailed, fictional profile that represents your ideal customer. It includes their age, income, lifestyle, goals, challenges, buying habits, and values. Businesses use personas to understand who they are selling to and to make smarter marketing decisions.

Personas help you:

  • Know what your audience cares about;
  • Write better ads, emails, and product descriptions;
  • Choose the right social media platforms;
  • Improve product design and user experience.

Simulating Customer Interviews with AI

Customer persona role-play helps you understand how your ideal customer thinks, behaves, and reacts to marketing messages.

Although the insights aren't "real" data, they give marketers a strong starting point to build smarter campaigns, especially when combined with analytics, surveys, and performance metrics.

Stop AI From Sounding Generic

You can turn any strong, recognizable writing style into a clear, practical brand voice guide. By gathering real-world samples, analyzing them in ChatGPT, and combining the results, you build a document that helps everyone on your team write in a consistent, professional voice. Used ethically, this method gives you the benefits of a famous style, without copying, faking, or risking your reputation.

1. What is a customer persona?

2. Which option best describes an ethical way to use a famous writer's style?

question mark

What is a customer persona?

Select the correct answer

question mark

Which option best describes an ethical way to use a famous writer's style?

Select the correct answer

Oliko kaikki selvää?

Miten voimme parantaa sitä?

Kiitos palautteestasi!

Osio 9. Luku 2

Kysy tekoälyä

expand

Kysy tekoälyä

ChatGPT

Kysy mitä tahansa tai kokeile jotakin ehdotetuista kysymyksistä aloittaaksesi keskustelumme

Suggested prompts:

How can I make sure my AI-generated customer persona is accurate and useful?

Can you give me tips for providing better context when asking ChatGPT for summaries?

What are some ways to use a style guide created with ChatGPT in my marketing materials?

bookChatGPT for Basic Research

Pyyhkäise näyttääksesi valikon

Getting Clear Answers with ChatGPT

Good Prompt Structure

  • Start with context ("I work for an outdoor education company");
  • Describe your goal ("I want to understand who approves classroom materials");
  • Ask for a specific format ("Explain step-by-step" or "Create a diagram").

Summarizing Long Content with AI

Instead of spending hours reading long reports, PDFs, or watching 60-minute videos, you can extract the most important ideas in seconds. The key is context — the more you tell ChatGPT about who you are, what you're working on, and what you want, the more useful and actionable the summary becomes.

Creating a Customer Persona with ChatGPT

Note
Definition

A customer persona is a detailed, fictional profile that represents your ideal customer. It includes their age, income, lifestyle, goals, challenges, buying habits, and values. Businesses use personas to understand who they are selling to and to make smarter marketing decisions.

Personas help you:

  • Know what your audience cares about;
  • Write better ads, emails, and product descriptions;
  • Choose the right social media platforms;
  • Improve product design and user experience.

Simulating Customer Interviews with AI

Customer persona role-play helps you understand how your ideal customer thinks, behaves, and reacts to marketing messages.

Although the insights aren't "real" data, they give marketers a strong starting point to build smarter campaigns, especially when combined with analytics, surveys, and performance metrics.

Stop AI From Sounding Generic

You can turn any strong, recognizable writing style into a clear, practical brand voice guide. By gathering real-world samples, analyzing them in ChatGPT, and combining the results, you build a document that helps everyone on your team write in a consistent, professional voice. Used ethically, this method gives you the benefits of a famous style, without copying, faking, or risking your reputation.

1. What is a customer persona?

2. Which option best describes an ethical way to use a famous writer's style?

question mark

What is a customer persona?

Select the correct answer

question mark

Which option best describes an ethical way to use a famous writer's style?

Select the correct answer

Oliko kaikki selvää?

Miten voimme parantaa sitä?

Kiitos palautteestasi!

Osio 9. Luku 2
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