Google Ads gives you the power to reach customers at the exact moment they're searching for what you offer. This chapter explores how the platform works, why intent matters, and what kinds of business goals you can achieve using different ad formats.

Key Points:

• Google Ads targets intent, meaning your ads show up when people are actively searching for solutions;
• Unlike social platforms, Google Ads connects you with high-intent, ready-to-act audiences;
• You can use it to sell products, generate leads, drive foot traffic, or promote apps and content;
• Every part of the user journey is measurable, giving you control over spend and performance;
• Real-world examples show that well-structured campaigns can generate powerful returns.