Summary  
This chapter covers implementing automated and manual validation workflows with error detection, handling disapproval states, and providing retry or appeal mechanisms.  

General domain of usage  
Online advertising campaign management

Getting ads approved is more than a formality — it can make or break your momentum. This chapter explains how Google's ad approval system works, the common mistakes that trigger disapprovals, and how to fix or prevent them.


### Key Points:
- Google uses **automated and manual review** to check ad copy, URLs, and landing pages;
- Common disapproval reasons include **sensational claims, restricted products, inconsistent destinations**, and **capitalization/punctuation misuse**;
- Use the **Policy Manager** to check ad status and see the specific disapproval reason;
- To resolve issues, **edit the ad, resubmit**, or **appeal** if you believe there's an error;
- Proactively stay compliant by reviewing **Google Ads Policies**, avoiding unrealistic claims, and ensuring your site has clear privacy/contact/refund policies;
- Consistency between your **ad copy** and **landing page** is critical for approval and performance.


High-performing ads combine **clear structure, compelling copy**, and **strategic extensions**—and they all need to pass Google's review. With these tools, you're ready to build ads that not only get clicks but **drive results**.

The complete course for freelancers, business owners, and marketers to confidently run
profitable Google Ads campaigns—designed for real-world application.

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform’s interface.

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

Explore why short-form video is so powerful in 2025, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Master conversion tracking and attribution by setting up Google Ads tracking, using UTM tags and GA4 events, comparing attribution models, integrating multiple data sources, and building advanced reports in Google Looker Studio.

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Discover when and how to scale campaigns effectively, leverage scripts and rules to automate campaign management, and stay up to date with the latest platform changes to maintain a competitive edge.

Ad Approval Best Practices

Key Points:

Ad Approval Best Practices

Key Points: