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Oppiskele Building a Strategy Roadmap and Content Calendar | Social Media Strategies and Services
SMM Agency from Scratch
course content

Kurssisisältö

SMM Agency from Scratch

SMM Agency from Scratch

1. Introduction to Social Media Marketing
2. Foundations of a Social Media Marketing Agency
3. Building Your Business
4. Social Media Strategies and Services
5. Running Campaigns for Clients
6. Finding and Landing Clients
7. Scaling Your SMMA
8. Long-Term Growth and Sustainability
9. Wrapping Up and Resources

book
Building a Strategy Roadmap and Content Calendar

Once your foundations are solid, it's time to level up. These advanced techniques help you stretch your results further, maximize ROI, and innovate with confidence.

Key Points:

  • Retargeting: Use tools like Facebook Pixel to convert warm leads;
  • A/B Testing: Test one variable at a time (headline, CTA) to refine campaigns;
  • Trends & Formats: Stay current with TikTok Challenges, Instagram Reels, YouTube Shorts;
  • Influencer Marketing: Focus on relevant influencers. Track campaign ROI;
  • Interactive Content: Polls, quizzes, lives create engagement and community.
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