Challenge: Create and Schedule Your First Content Plan

Now that you know how to create and schedule posts in Hootsuite, it's time to put your skills to the test. In this challenge, you'll develop a one-week content plan using at least three different types of posts: text, image, and video. Let's build a consistent and engaging content strategy!

Step 1: Plan Your Content

1. Think about your content strategy and decide on a theme or campaign for the week;
2. Make a quick list of the post types you want to include:
   • Text post: share a motivational quote or company update;
   • Image post: use a branded graphic or promotional image;
   • Video post: share a short video message or product demo.

Step 2: Compose Your First Post (Text)

1. Click Create → Post from the dashboard;
2. Select the social media account you want to post to;
3. Write a short, engaging caption;
4. Click Publish Now or Schedule for Later.

Step 3: Create an Image Post

1. Click Create → Post again;
2. Upload an image from your device or use the Canva integration to design one on the spot;
3. Add a relevant caption and hashtags;
4. Schedule the post for a different day or time.

Step 4: Create a Video Post

1. Click Create → Post and choose your social media account;
2. Upload your video file and add a brief description;
3. Schedule the video post for the desired time.

Step 5: Review Your Content Calendar

1. Open the Planner to see all your scheduled posts;
2. Make adjustments as needed by dragging posts to new time slots.