Summary  
Implementing hierarchical filters to exclude unwanted items and setting up a regular data-driven feedback loop to refine both targeting and user experience.

General domain of usage  
Search engine marketing (online advertising campaigns)

Not all problems are obvious. Some silently drain your budget and erode conversions. Two of the biggest culprits are irrelevant search traffic and poor user experience.


### Key Points:

- **Negative keywords** act as filters, ensuring your ads don't show for irrelevant or low-intent searches;
- Use negatives at **account, campaign**, and **ad group levels** to refine targeting with precision;
- Review the **Search Terms Report weekly** to find and block irrelevant queries before they burn spend;
- UX pitfalls like **slow-loading pages, too many CTAs**, or **forms with excessive fields** can tank conversion rates, even if traffic quality is high;
- **Message mismatch** - where the ad promises something the landing page doesn't deliver - creates friction and distrust;
- Tools like **PageSpeed Insights, Hotjar**, or **Microsoft Clarity** reveal issues that analytics alone can't show;
- **Ongoing optimization** - adding negatives, testing UX, and monitoring user behavior - keeps performance sharp.

The complete course for freelancers, business owners, and marketers to confidently run
profitable Google Ads campaigns—designed for real-world application.

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform’s interface.

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

Explore why short-form video is so powerful in 2025, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Master conversion tracking and attribution by setting up Google Ads tracking, using UTM tags and GA4 events, comparing attribution models, integrating multiple data sources, and building advanced reports in Google Looker Studio.

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Discover when and how to scale campaigns effectively, leverage scripts and rules to automate campaign management, and stay up to date with the latest platform changes to maintain a competitive edge.

Managing Negative Keywords and UX Issues

Key Points:

Awesome!

Managing Negative Keywords and UX Issues

Key Points: