A hero section is the first visual area users encounter on a website, often located at the top of the homepage. Its primary purpose is to capture attention and communicate the site's core message quickly. By animating both text and graphics in the hero section, you can create a dynamic and memorable entrance that draws visitors in. The animation goals typically include introducing the brand or purpose, guiding the user's focus to key messages, and setting the tone for the rest of the site. Effective hero section animations balance visual excitement with clarity, ensuring the user is both impressed and informed.