Summary  
This chapter covers the 12 Agile principles that define iterative development cycles, customer collaboration, responsiveness to change, technical excellence, simplicity, and continuous improvement in software projects.

General domain of usage  
E-commerce development teams

Agile principles provide a set of guidelines that help teams implement Agile practices effectively, ensuring they deliver **high-quality products** that meet customer needs. In total, there are 12 principles, each essential for achieving the desired result:

## Practical Application of Agile Principles

An e-commerce development team follows Agile by releasing updates every two weeks (**frequent delivery**) and incorporating customer feedback (**customer satisfaction**). When late-stage feature requests arise, they adjust plans accordingly (**welcome change**). Business and development teams collaborate daily (**business collaboration**), ensuring alignment and steady progress without burnout (**sustainable development**). The team holds retrospectives to refine workflows (**reflect and adjust**) and prioritizes only essential features (**simplicity**) while maintaining high code quality through testing and reviews (**technical excellence**).

Which Agile principle encourages teams to regularly analyze their performance and make improvements to increase effectiveness?

Focuses on practical Agile project management by exploring key roles, hands-on implementation techniques, and real-world industry examples. Learners will gain actionable insights and best practices through case-based content, making Agile principles tangible and relevant for beginners.