Producing great video ads doesn't require expensive cameras or professional editing teams. With the right approach and tools, you can create effective ads using nothing more than your phone and some simple software.

Key Points:

Three proven formats work across industries:

• UGC-style content that feels authentic and relatable;
• Direct-to-camera messaging, where you speak directly to the viewer with a clear CTA;
• Product demos or screen shares, ideal for SaaS, apps, or tutorials.

Match your video format to your funnel stage: storytelling hooks at the top, testimonials and demos in the middle, and direct offers or case studies at the bottom.

Simple tools can make production easy:

• CapCut, Canva Video Editor, or InVideo for editing;
• Descript for quick transcript-based editing;
• ElevenLabs or Lovo.ai for AI-generated voiceovers if you don't want to be on camera.

Best practices include filming vertically, using bold captions, leveraging natural lighting, and keeping videos short, clear, and CTA-driven.

The winning formula is Hook → Value → CTA. This structure ensures your ad grabs attention, delivers value quickly, and ends with a direct action request.