Summary  
Configuring payment workflows, managing user access levels, and adjusting business settings to enforce authorization and maintain secure, scalable system configurations.

General domain of usage  
Digital advertising platforms

Your campaigns won't get far without a properly configured admin setup. In this chapter, you'll finalize your billing, add users with the right access, and check account settings to ensure your Google Ads environment is secure and scalable.


### Key Points:
- Set up **billing** using manual or automatic payments and ensure your business details are accurate;
- Agencies should use **MCC accounts** and consider monthly invoicing for managing clients;
- Use the **Access & Security tab** to assign appropriate permissions (Admin, Standard, Read-only);
- Review your **account name, time zone**, and **email preferences** before launch.
Verify that all **linked accounts** (YouTube, Analytics, CRM) are correctly connected;
- These backend details make campaign management smoother and **reduce costly errors** later.


A well-structured, fully integrated, and professionally configured Google Ads account sets you up for long-term success. With tracking, permissions, and structure locked in, you're now ready to build data-driven campaigns that are easy to scale and optimize.

The complete course for freelancers, business owners, and marketers to confidently run
profitable Google Ads campaigns—designed for real-world application.

An introduction to Google Ads, exploring how it can benefit your business or clients, the different types of campaigns available, and a guided look inside the platform’s interface.

Learn how to set up your Google Ads account for long-term success, from structuring it professionally and integrating key tracking tools to configuring billing, permissions, and essential business settings.

Master keyword research and targeting by learning how to use the Keyword Planner, understand match types, and build ad groups strategically for maximum campaign performance.

Learn how to create ads that drive results by writing compelling ad copy, leveraging ad extensions for greater impact, and following best practices to ensure smooth approval.

Discover how to design landing pages that drive action, ensure a strong message match with your ads, and use testing and optimization tools to continually improve performance.

Gain full control over your ad spend by understanding daily vs. lifetime budgets, choosing between manual and automated bidding, and optimizing your Quality Score for better results.

Unlock the full potential of audience targeting by creating core, custom, and lookalike audiences, applying high-converting remarketing strategies, and leveraging Customer Match with GA4 audiences in your campaigns.

Learn what Performance Max campaigns are, when to use them, how to provide high-quality creative assets and data, and the best practices for monitoring and optimizing their performance.

Explore why short-form video is so powerful in 2025, how to create effective YouTube ads using accessible tools, and proven targeting strategies to maximize video campaign success.

Master conversion tracking and attribution by setting up Google Ads tracking, using UTM tags and GA4 events, comparing attribution models, integrating multiple data sources, and building advanced reports in Google Looker Studio.

Learn how to troubleshoot poor campaign performance, manage negative keywords and UX issues, perform regular account audits, adapt strategies during force majeure events, and apply lessons from cross-industry case studies.

Discover when and how to scale campaigns effectively, leverage scripts and rules to automate campaign management, and stay up to date with the latest platform changes to maintain a competitive edge.

Setting up Billing, Permissions, and Business Settings

Key Points:

Setting up Billing, Permissions, and Business Settings

Key Points: