User Research Techniques
User research, split into qualitative and quantitative methods, is foundational to UX design.
🗣️ Qualitative research uncovers the "why" behind user behaviors through interviews, revealing motivations.
📊 Quantitative research, through surveys and analytics, answers the "what" and "how many", offering measurable insights for informed decisions.
Qualitative methods provide depth by exploring user stories. Quantitative methods quantify behaviors, guiding design with statistical evidence. Together, they ensure designs are empathetic, user-centered, and data-driven, setting the stage for creating effective user experiences.
1. What is the primary focus of qualitative user research?
2. Which method is mentioned as a way to perform quantitative research?
3. What is the significance of observing a user interview in qualitative research?
4. How do surveys contribute to the UX design process according to the quantitative research section?
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User Research Techniques
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User research, split into qualitative and quantitative methods, is foundational to UX design.
🗣️ Qualitative research uncovers the "why" behind user behaviors through interviews, revealing motivations.
📊 Quantitative research, through surveys and analytics, answers the "what" and "how many", offering measurable insights for informed decisions.
Qualitative methods provide depth by exploring user stories. Quantitative methods quantify behaviors, guiding design with statistical evidence. Together, they ensure designs are empathetic, user-centered, and data-driven, setting the stage for creating effective user experiences.
1. What is the primary focus of qualitative user research?
2. Which method is mentioned as a way to perform quantitative research?
3. What is the significance of observing a user interview in qualitative research?
4. How do surveys contribute to the UX design process according to the quantitative research section?
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