Performing Regular Account Audits
Google Ads is not a set it and forget it platform. Without regular reviews, inefficiencies creep in and wasted spend piles up. This chapter shows how to build a habit of auditing your accounts.
Key Points:
- Regular audits help you cut waste, spot underperformers early, and keep your structure clean;
- Audit frequency should be monthly for light checks, quarterly for deep dives, or immediately after major updates like new funnels or offers.
Key Audit Areas:
- Campaign structure: logical splits, naming conventions;
- Keyword quality: tight themes, negatives updated;
- Ad copy: fresh variations, relevance to queries;
- Bidding and budgets: aligned with performance goals;
- Landing pages: speed, message match, mobile usability;
- Conversion tracking: accuracy and consistency
- Audiences: remarketing lists active and sized correctly.
Use a standard audit template to log findings, assign owners, and track progress across time.
Summarize each audit with 3–5 key insights and immediate action steps - this makes it digestible for stakeholders and creates accountability.
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Google Ads is not a set it and forget it platform. Without regular reviews, inefficiencies creep in and wasted spend piles up. This chapter shows how to build a habit of auditing your accounts.
Key Points:
- Regular audits help you cut waste, spot underperformers early, and keep your structure clean;
- Audit frequency should be monthly for light checks, quarterly for deep dives, or immediately after major updates like new funnels or offers.
Key Audit Areas:
- Campaign structure: logical splits, naming conventions;
- Keyword quality: tight themes, negatives updated;
- Ad copy: fresh variations, relevance to queries;
- Bidding and budgets: aligned with performance goals;
- Landing pages: speed, message match, mobile usability;
- Conversion tracking: accuracy and consistency
- Audiences: remarketing lists active and sized correctly.
Use a standard audit template to log findings, assign owners, and track progress across time.
Summarize each audit with 3–5 key insights and immediate action steps - this makes it digestible for stakeholders and creates accountability.
Tak for dine kommentarer!
