Launching and Tracking Your First Campaign

Launching your first email campaign involves three core steps: setting up the campaign, personalizing your content, and tracking performance. Modern tools like Mailchimp, Brevo, or Instantly all follow nearly the same workflow, so once you understand the logic, you can work in any platform confidently.

Tracking Performance with UTM Parameters

To understand what happens after the click, add UTM parameters to your links. UTMs help Google Analytics (or any analytics tool) identify where your traffic comes from.

Example UTM link:

https://example.com/offer?utm_source=email&utm_medium=newsletter&utm_campaign=welcome_series&utm_content=cta_button

What each parameter means:

• utm_source=email → identifies that traffic came from email;

• utm_medium=newsletter → specifies the channel type;
• utm_campaign=welcome_series → groups traffic under a named campaign;
• utm_content=cta_button → tracks which element was clicked.

Most tools can auto-generate UTMs, but you can also build them manually using Google's Campaign URL Builder.