Creating and Setting Up Meta Accounts

Before running ads, you need several connected accounts. These ensure smooth campaign setup and management.

Required accounts:

• Facebook account: create at facebook.com. Enable two-factor authentication for security;
• Business Page: create at facebook.com/pages/create. Add name, description, profile & cover photo. Populate with some posts so it looks authentic;
• Meta Business Manager: create at business.facebook.com. Add business name, email, company info;
• Ads Account: create via Ads Manager. Set account name, time zone, currency. Assign admin roles if needed.

Other steps:

• Billing setup: add payment method (credit card, PayPal) in Billing section;
• Connect accounts: link your Facebook Page to your Ads Account via Business Settings.

Step-by-Step Guide to Creating an Ad

Creating ads in Meta Ads Manager involves clear steps from campaign setup to tracking.

Steps:

• Campaign Setup: click "Create", choose objective (Sales, Leads, Traffic, Engagement), name campaign clearly (e.g., "March_SpringSale_Traffic"). Optionally enable Advantage Campaign Budget;
• Audience Definition: select Custom Audience, Lookalike Audience, or use Detailed Targeting (demographics, interests, behaviors). Set location, age, gender. Use Advantage+ Placements for automated optimization, or pick manually (Feed, Stories, Messenger, Audience Network);
• Creatives & Copy: select format (Single Image/Video, Carousel, Collection). Use proper dimensions (1080x1080 for square, 1080x1920 for stories). Keep your videos shorter than 15 seconds, and always include captions. Copy should include strong hook, clear headline, and strong CTA;
• Tracking: install Meta Pixel to measure conversions. Add UTM parameters for Google Analytics. Review settings, publish, and monitor performance in Ads Manager.

Consistently analyze results and refine strategy to improve long-term ROI.

Best Practices for Ad Creative

Effective ad creatives are not just about design — they must be optimized for formats, placements, and devices, and keep visuals clean.

Image Guidelines

Video Guidelines

Design-wise, your visuals should be simple, clear, and focused on the product or message. Avoid clutter and highlight the key message within the first 3 seconds.

Real people using your product or lifestyle images often work better than generic shots, and adding motion can boost engagement.

Common mistakes include too much text, poor cropping, low resolution, and forgetting about mobile viewers.