Ad Placements & Formats
Ad placements determine where ads appear, while formats define how they look. Choosing the right mix is key for maximizing performance. Meta offers placements across Facebook, Instagram, Messenger, and third-party apps.
- Feed Ads: appear in Facebook/Instagram feeds; versatile; support images, videos, carousels. Ideal for awareness, engagement, or conversions;
- Stories & Reels Ads: full-screen, immersive, best for attention-grabbing video content. Stories = short, time-sensitive. Reels = mobile-friendly short-form video;
- Marketplace Ads: target people actively shopping. Strong for e-commerce or local sales;
- Messenger Ads: allow direct conversations. Useful for personalized offers, support, or lead generation;
- Audience Network Ads: show outside Meta platforms. Expand reach but may have lower conversions.
Match placement with goal and content type:
- Feeds/Stories for clicks or sales;
- Reels for video;
- Marketplace for product sales.
1. Which placement is best for immersive, mobile-friendly video content?
2. What is a main benefit of running ads in Facebook Marketplace?
3. When should you consider using Messenger Ads?
Thanks for your feedback!
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Ad placements determine where ads appear, while formats define how they look. Choosing the right mix is key for maximizing performance. Meta offers placements across Facebook, Instagram, Messenger, and third-party apps.
- Feed Ads: appear in Facebook/Instagram feeds; versatile; support images, videos, carousels. Ideal for awareness, engagement, or conversions;
- Stories & Reels Ads: full-screen, immersive, best for attention-grabbing video content. Stories = short, time-sensitive. Reels = mobile-friendly short-form video;
- Marketplace Ads: target people actively shopping. Strong for e-commerce or local sales;
- Messenger Ads: allow direct conversations. Useful for personalized offers, support, or lead generation;
- Audience Network Ads: show outside Meta platforms. Expand reach but may have lower conversions.
Match placement with goal and content type:
- Feeds/Stories for clicks or sales;
- Reels for video;
- Marketplace for product sales.
1. Which placement is best for immersive, mobile-friendly video content?
2. What is a main benefit of running ads in Facebook Marketplace?
3. When should you consider using Messenger Ads?
Thanks for your feedback!
