Monitoring and Adjusting Live Campaigns
Once your ad is live, continuous monitoring and optimization ensure you don't waste budget.
Performance Tracking:
- Check reports daily, but wait 5 days before making changes to gather reliable data;
- Use Customize Columns in Ads Manager to focus on key metrics.
Key Metrics:
- CTR (Click-Through Rate): aim above 1%;
- CPC (Cost Per Click): keep affordable and sustainable;
- CPR (Cost Per Result): evaluate against campaign goals;
- ROAS (Return on Ad Spend): above 2.0 is ideal;
- Conversion Rate: shows if clicks turn into actions (low rate may indicate landing page or CTA issues).
Optimization Tactics:
- Refresh creatives if Frequency > 4 (sign of fatigue);
- A/B test variations by changing one element at a time;
- Allocate budget to best-performing placements.
Scaling:
- Increase budget slowly (20β30% every 5 days) to avoid disrupting learning;
- Pause or stop underperforming ads and redirect budget to stronger ones.
The Routine Checklist:
β Review performance every 1-2 days;
β Use custom column views to focus on key metrics;
β Test new creatives weekly;
β Use A/B tests for creative decisions;
β Scale best performers gradually.
1. What does a high click-through rate (CTR) combined with low conversions usually suggest?
2. When is the best time to scale a campaign?
Thanks for your feedback!
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Completion rate improved to 3.03Monitoring and Adjusting Live Campaigns
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Once your ad is live, continuous monitoring and optimization ensure you don't waste budget.
Performance Tracking:
- Check reports daily, but wait 5 days before making changes to gather reliable data;
- Use Customize Columns in Ads Manager to focus on key metrics.
Key Metrics:
- CTR (Click-Through Rate): aim above 1%;
- CPC (Cost Per Click): keep affordable and sustainable;
- CPR (Cost Per Result): evaluate against campaign goals;
- ROAS (Return on Ad Spend): above 2.0 is ideal;
- Conversion Rate: shows if clicks turn into actions (low rate may indicate landing page or CTA issues).
Optimization Tactics:
- Refresh creatives if Frequency > 4 (sign of fatigue);
- A/B test variations by changing one element at a time;
- Allocate budget to best-performing placements.
Scaling:
- Increase budget slowly (20β30% every 5 days) to avoid disrupting learning;
- Pause or stop underperforming ads and redirect budget to stronger ones.
The Routine Checklist:
β Review performance every 1-2 days;
β Use custom column views to focus on key metrics;
β Test new creatives weekly;
β Use A/B tests for creative decisions;
β Scale best performers gradually.
1. What does a high click-through rate (CTR) combined with low conversions usually suggest?
2. When is the best time to scale a campaign?
Thanks for your feedback!
