A clear USP sets your brand apart, offering a distinct reason for customers to choose you. It reflects what makes your business unique, whether it's premium quality, affordability, or innovation. Strong market positioning ensures alignment between your brand identity and audience expectations, whether as a luxury option, disruptor, or value-driven choice.

A consistent tone of voice ensures brand messages reflect personality across all platforms. Whether sophisticated and warm or straightforward and friendly, a defined voice builds trust and relatability. Brands like Dollar Shave Club highlight how a strong USP and a distinct tone can differentiate a business and foster deeper audience connections.