RSS and AI agents are two core building blocks in modern automation. You will find them in Make.com and in almost every serious automation platform. Together, they form a reliable way to collect information and turn it into actionable outputs.

What RSS Is

RSS stands for Really Simple Syndication. It provides a structured stream of updates from websites, delivered in a predictable format.

When a site publishes something new, such as a blog post, news article, podcast episode, or sometimes a YouTube upload, the RSS feed broadcasts that update as a new item. Instead of manually checking websites, an automation simply asks whether anything new has appeared.

If something is new, the automation can pull it, store it, transform it, summarize it, publish it, or trigger alerts.

A useful mental model: RSS is a subscription to structured data.

Why RSS Still Matters

Modern platforms often distribute updates through algorithm-driven feeds, noisy notifications, or inconsistent timelines. These inputs are unreliable.

Automation depends on stable inputs, not clever logic. RSS solves this by being clean, structured, predictable, and automation-friendly. That reliability makes scenarios far more stable and easier to scale.