Summary  
This chapter explains how to automate routine and complex tasks by defining conditional rule-based actions and by writing JavaScript code for bulk operations, anomaly detection, and data integrations.  

General domain of usage  
Digital advertising campaign management

Google Ads provides two key automation tools: **Rules** and **Scripts**, that help marketers save time, reduce errors, and manage large-scale accounts without losing control.

### 1. Rules
**Rules** are Google Ads' built-in automation system.

Examples of useful rules:
- Pause ads with a **CTR under 2%** after 500 impressions;
- Send an **email alert** when daily spend exceeds a set limit;
- Automatically **enable holiday campaigns** on a specific date;
- Reduce bids by **20% if CPA stays above target** for a week;
- Pause keywords with **no conversions after 200 clicks**.
### 2. Scripts
**Scripts** are small pieces of JavaScript that unlock more advanced automation.</br>
They can perform complex logic, cross-account operations, and data integrations that go far beyond simple rules.

A focused, hands-on beginner course guiding you through the essentials of Google Ads and PPC campaign management. Learn the fundamentals of PPC, how to build and manage Google Ads campaigns, optimize ad performance with key metrics and A/B testing, and set up campaigns for real business results. Ideal for aspiring digital marketers who want practical, actionable skills in Google Ads.

Using Scripts and Rules to Automate Campaign Management

1. Rules

2. Scripts